called to water

For Called to Water, we wanted the brand to feel like an invitation into a journey of wisdom and healing, with water symbolizing transformation.

The completely custom wordmark flows with organic letterforms, reflecting the movement of water. The clean line logomark includes water pouring from a vessel, representing the act of sharing wisdom and the healing process. A clean blue as the main color createse calmness, while earthy brown tones ground the design in nature. For the Shopify site, a semi-custom approach blends this serene aesthetic with a user-friendly layout. This branding is all about creating space for spiritual renewal and growth.