integrative metabolic wellness academy
brand basics
The goal for IMW Academy was to create a memorable brand that is both approachable and authoritative, using colors that inspire energy and positivity while maintaining professionalism. The design ensures the brand feels trustworthy without being cold or sterile, featuring modern, clean typography that reinforces its contemporary, welcoming feel. This approach reflects the academy’s mission to support nurses and individuals looking to transition into holistic wellness and pursue their own business in the field.